Ben Bowman

At the completion of the Professional Digital Marketing Program at Northwestern University's Kellogg School of Management, I presented this marketing plan for a hypothetical carbon-offsetting credit card.

As Content Director at The Streamable, I saw the need for a simple walkthrough of how to abandon cable TV for a streaming video alternative. This is the 3-part step-by-step guide I created for our users who wanted to take the plunge.

I created several of these service comparison articles, all of which were major organic traffic drivers. This article is #1 on the Google SERP for "Hulu vs fubo." I created this article with some dynamic coding so it will remain current, even if either service removes/adds channels or changes their pricing.

I compiled this list of several ad-supported video streaming services and compared them on a variety of features. To create this article, I worked with our developer to create the "content card" modules for each service.

Beyond Netflix, beyond Tubi, this article explores the most obscure streaming services on the planet.

I produced this video for Screencastify. I managed the entire production, from hiring and overseeing the voiceover artist and animator to writing the script and collaborating with the Screencastify team.

Hulu is looking more and more like a service set adrift.

Gordon Ramsay's "Hell's Kitchen" is available for free on at least 15 different streaming services. It's just one of many shows crammed onto streaming platforms to make them seem more robust.

Paramount+ is showing some strong signs of life. It’s our pick for the streaming service poised for the most growth in 2022. All that’s missing is for ViacomCBS to take the full leap - make this their one-and-only premium streaming service, and fold in the young audience from Noggin and the more sophisticated Showtime crowd.

This is a deep dive into how ViacomCBS plans to duke it out in the streaming wars.

Can fuboTV become the dominant live streaming service for sports fans without many of the channels sports fans love? That’s CEO David Gandler’s bet.

Those watching the industry may be concerned Netflix can’t recreate “Squid Game.” But Netflix isn’t trying to. They’re innovating again. And it’s only a matter of time before they create something even bigger.

It’s been two years since Disney+ exploded on the scene, assembling a formidable library of some of the greatest IP in movie history. It’s an impressive lineup, but subscriber growth has hit a plateau. If you haven’t subscribed yet, what’s liable to bring you in?

If you listened to any earnings calls in Q3, you’d hear a repeated, steadily louder drumbeat: free streaming services are growing faster than anything else. Services like Tubi and Pluto TV are on an absolute tear, gobbling up audience growth and becoming an unstoppable force in the TV ecosystem.

As COVID-19 broke loose across the United States, we tracked down a doctor who helped lead the fight against Ebola in Liberia. He shared his lessons from that outbreak and how we might have a better chance against the coronavirus in the United States.